Power Quality League Marketing Leader

Schneider Electric Buildings Americas, Inc.

Karnataka, IN

Summary

The League Marketing Leader is the voice of market for the League. They are accountable for delivery of the League's mission in the market including market & competition analysis, business & launch support & market and business data consolidation. They support the League roadmap definition & portfolio management.

League Marketing Leader collaborates with Marketing Managers from League , Leaders from other Leagues / LOB's to ensure alignment on roadmaps & needs.

The primary responsibilities of the PQ League Marketing leader would be to lead all the marketing activities along with OMOs (Offer Marketing Owners /offer Managers) and POs (Mkt Product Owners) in the league. Own all angles of marketing mix management of PQ Products and Services and work on refreshment of Strategy with DP Strategy team and League leader. In the Marketing leader responsibility, he/she will be working on Global transversal marketing topics on PQ such as Offer Optimization, Data Quality, PQ Marcom and other initiatives as a SPOC and they will work with OMOs and POs to drive these initiatives.

The second part of the responsibility is to act as the Offer Marketing Owner for the new initiatives in PQ to set up the PQ Digitization (Device Integration, Connect with Global digital services initiatives etc ), Digital Demand generation ( PQ visibility in EcoCare , Streamline PQ maintenance offer, PQ in Advisors etc ).

The role also requires assessing and prioritizing the customer and market requirements, working closely with Country offer managers, Commercial team, Supply chain and other cross functional team to deliver market-leading products.

Marketing leader also will be acting as a Coach/mentor for the League POs and OMOs in the marketing topics such as Positioning, Driving the business cases & Business plan with Country and Commercial team.

Pre-requisites

Very Good domain knowledge in Power Quality, Power Factor Correction and Harmonic along with very good knowledge in Power System Ecosystem. This role demands very high Digital architecture knowledge (EcoStruxure) of Schneider electric over and above candidate’s marketing attitude and Skills. This role demands good knowledge about the Harmonics & its impacts in electrical networks, Harmonic Mitigation, Harmonic Generating sources etc as well as basic knowledge in Digital Signal Processing, Power Electronic, IGBT Technology, FFT is recommended.

It is essential to have the “Agile” mindset to drive the team and deliver the desired results through the Agile frame work. Certifications and experience in Agile is highly recommended

Responsibilities

Topic	Marketing lead mission
League Marketing vision Strategic initiatives towards the vision	Evolve league vision / strategy and keep it up-to-date Ensure compliance between DP & league strategy Make sure every stakeholder can understand his/her contribution to the vision/strategy Drive strategic initiatives to achieve the league vision (new geography, segments, technology, etc.)
Oversee League/LoB/BU level strategic initiatives E.g; New Energy Landscpe trends, Medium initiatives, Services initiatives, etc.	Consolidate the progress for management reporting Lead initiatives before handing over to Product owner for implementation
Marketing consultant Day to day activities of PO/OMOs Preparation for launches	Provide support and feedback on marketing best practices and deliverables
Interface for Commercial Country / Region specific performance tracking Strategy implementation	Share results to Product Owners by Offer Drive strategy implementation through commercial initiatives
Interface for other LoBs and leagues	Single point of contact for other LoBs and leagues on league level Marketing topics (Product owners responsible for product specific topics)
Operational data consolidation (SPOC) Roadmap/Release plan for the league QBR prep at league level AMR analysis Support for allocation Pricing guidelines ( Price FX Champion for League ) GM guidelines CSC campaign SPOC Quantity projections SPOC	Consolidation of data from Product owners Ensure that the performance and guidance are inline with league objectives Work with product owners to resolve issues (Individual data ownership with Product Owners)
Customer panel	Maintain and manage customer panel at league level Onboard relevant customers into the panel for every type of offer in the league
Competition	Cater to the needs of Commercial and country teams for competition analysis. Collaborate with those teams for prioritizing the analysis needed and drive the actions to completion. Work with the Product owners to keep the competition view up-to-date for each product family PAM, Market share, major competition by geography and segment, battle cards, USPs (Ownership by offer group with Product Owners, accountability of consolidation and catering to the external needs with Marketing lead)
System tools management EcoCare Intrgation of PQ Offers Asset Advisor Integration EPC desktop / Mobile configuration Panel server device driver addition PME / PO / EBO device driver PowerLogic Toolsuite migration and driver( To be defined )	Ensure that complete PQ products are integrated Define priority for software teams for releases
Design and Maintenance tools Rapsody edesign ecodial Facility advisor Building advisor	Ensure that PQ products are integrated Define priority for software teams
Web offer performance Medalia analysis – Product Web	Share results to Product Owners by Offer
Global assets/Marcom Assets Drive common assets for PQ, Segment speciifc documentation etc	Secure coordination with Com team Consolidate the contents from OMOs/POs Get content validated by Product Owners
Sales acceleration eCommerce readiness	Ensure availability and integrity of the assets
Schneider Exchange community	Manage visibility for Power Quality

Qualifications and Experience

Engineering Graduation (Preferably in Electrical Engineering) & Masters in Business Administration is Preferred.

Minimum 10+ Years Experience with customer/country facing roles at least for 3+ years

Working in Global Environments

Exemplifies and promotes Agile values and principles.

Outstanding communication, facilitation, and negotiation skills

Excellent 'team player' & relevant experience in large matrix teams

ID:uDnQdo