Job Description:

The Field Marketing Manager – Senior position is primarily responsible to lead the development and execution of go-to-market strategies in the assigned market vertical. The role will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.

***This is a HYBRID role, Working in office 2 days/week and 3 days working from home ***

Accountabilities:

• Establish and lead the development and execution of comprehensive go-to-market strategic plans to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise in these categories:
  • Market Definition and Sizing
  • Persona Development
  • Competitive Landscape and Toppan Merrill Position
  • Toppan Merrill Opportunity and Key Objectives
  • Messaging, Positioning and Value Proposition
  • Establishment and Performance Against KPIs, Goals and Objectives
• Develop strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
• Source content and manage blog and social media tactics that support campaigns and programs
• Working with internal and external partners, develop and produce required digital and printed go-to-market assets including: campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
• Liaise with Product Management on all programs to support Toppan Merrill product releases
• Working closely with Event Management, manage market trade shows and events for assigned vertical
• Working closely with Digital Marketing, manage online presence for assigned vertical.
• Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals

Additional Responsibilities

• Develop a working knowledge of personas to identify key strategies to advance Toppan Merrill products and solutions.
• Manage the program budget by aligning investments to sales targets and goals
• Develop customer insight strategies to solicit customer feedback
• Develop working knowledge of all Toppan Merrill product and service lines
• Proactively recommend innovative and creative marketing approaches for revenue growth
• Monitor industry trends and competitor activities to recommend marketing techniques and tactics based on changing business demands
• Report weekly/monthly on progress
• Other responsibilities as assigned.

​Requirements:

• BS degree in Marketing or a related field. MBA a plus.
• 10+ years of Field Marketing experience preferred. Experience in Toppan Merrill specific market verticals is a plus.
• Demonstrated prior leadership of B2B field marketing programs.
• Highly creative with experience in identifying target audiences and developing comprehensive strategies that engage, inform and motivate.
• Strong analytical skills and data-driven thinking and decision making.
• Demonstrated competency with trends and best practices in field marketing and measurement.
• Working knowledge of marketing automation platforms. Preferred: SFDC Pardot.
• Working knowledge of corporate CRM. Preferred: Salesforce.com.

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