Brand Manager, Innovation
Blue Diamond Growers
Sacramento, CA
Work Shift:
DayPay Type:
SalaryHourly Rate (if applicable):
N/ATargeted Base Salary Range (if applicable):
$92,800.00 - $120,400.00JOB OVERVIEW:
The Brand Manager, Innovation is responsible for supporting the ongoing commercialization of the Innovation Pipeline to achieve volume and profit growth objectives for current Blue Diamond Brands and new.RESPONSIBILITIES:
ESSENTIAL JOB FUNCTIONS
- Contribute to the Innovation Strategic Plan and Innovation P&Ls for all current and new brands
- Support the 5-yr strategic growth plan
- Contribute to the annual AOP to meet volume, revenue and profit goals
- Evaluate pipeline portfolio and optimize for profitability and growth
- Ensure budget compliance and timely and accurate reporting
- Lead innovation projects linked to strategic blueprints and multi-year growth platforms
- Take innovation initiatives from concept through to launch.
- Build a deep understanding of the brand and the consumer
- Leverage insights, research and analyze market data to identify and define opportunities
- Drive P&L development for the new innovation and evaluates alternatives to meet financial launch hurdles
- Create smart go-to-market strategies that leverage Blue Diamond’s existing strengths while leading teams to develop new muscle
- Lead cross functional teams - manages communication and project details including Stage-Gate documents, timelines, meeting agendas, notes, etc.
- Generate product and package specifications, new item codes, UPC codes, etc.
- Create presentations to onboard internal stakeholders and facilitate sales calls
- Represent innovation marketing in key account sales calls as needed
- Provide continuity and support to Brand & Sales Teams as they take responsibility of new product launches
- Rally support behind the vision and exhibits optimism. Translates vision and strategy into explicit plans and action.
- Create an inclusive and creative environment, embracing diverse viewpoints and draws on talents and ideas from all parts of the organization.
- Facilitate open-ended, non-judgmental discussions to find new solutions where everyone has a voice.
- Incorporate novel and seemingly disparate ideas from different industries, cultures, and employees. Sees opportunities others do not.
- Other duties as assigned
MINIMUM REQUIREMENTS:
- Bachelor's Degree in Business Administration or related field
- 5+ years of Brand Management or Marketing or Innovation experience
- Minimum of 2 years of commercial Innovation or related experience Familiarity with traditional consumer research methodologies including CLTs, focus groups, concept tests, etc.
- Experience in accessing and analyzing iRi/SPINs data Experience in working with agencies (advertising, media, packaging, etc.) & external partners (development, manufacturing)
- Passion for all things Innovation & the day-to-day joy and challenges it brings
- Highly Curious & Results-driven Self-starter – comfortable “figuring it out” and helping others do the same
- Outstanding interpersonal & communication skills, both written and verbal
- Ability to influence & lead others exceptional story-teller
- Quantitative strength, very comfortable with data analytical thinker and structured problem solver
- Highly organized with a proven ability to effectively manage multiple projects in a dynamic environment
- High energy, charismatic, innovative, and creative.
PREFERRED SKILLS AND EXPERIENCES
- Certified Project Manager Knowledge of SAP
PHYSICAL DEMANDS - Office demands include extensive use of telephone and computer
WORK ENVIRONMENT - Position highly collaborative and at times demanding; time may be spent working outside of office. Travel required 5-10% of the time.
WHY BLUE DIAMOND?
In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement. Check out the BDG Benefits, Health & Wellness Guide HERE .
Grow your career. Partner with us. We Are the Almond People!
Ready to get started? Apply now!