The Social Media Producer is responsible for developing and implementing a plan to generate inbound traffic from external sources and communicate our brand identity on social channels. They must be highly motivated with an ability to focus and re-focus on constantly changing best practices and algorithms. The ideal candidate will have a strong understanding of social media platforms and trends, video production and graphic design.

• Create and execute social media content strategy
• Manage all social media accounts with understanding of each unique audience
• Create engaging video content for various social media platforms
• Monitor reader sentiment and identify ways to increase engagement
• Develop original social content for both avid and casual followers
• Identify emerging social media platforms and opportunities
• Execute on growing local newsletter strategy while tailoring tone to local needs
• Maintain an appropriate level of knowledge of social media tools and software
• Participate in team meetings and provide input on new media initiatives
• Maintain professionalism when communicating with internal and external contacts
• Meet deadlines and work independently or as part of a team
• Observe SEO trends locally, regionally and nationally
• Be detail-oriented and have strong organizational skills
• Adjust work schedule to meet departmental demands
• Perform other duties as assigned

Requirements & Skills:

• Journalism, digital media, video production, social media/web management, or communications degree
• Minimum two years' experience as a social media producer
• Strong understanding of social media platforms and trends
• Excellent computer skills, including Adobe Photoshop, Canva, Adobe Express and other tools
• Ability to moderate tone voice to fit platform and brand needs
• Strong multi-tasking abilities
• Understanding of effective writing styles for internal and external audiences

• Ability to work nights, weekends, and holidays as needed
• Positive attitude, detail and audience oriented, good multi-tasking and organizational skills
• Knowledge of audience behavior trends and technical ability to affect them
• Regularly meets measurements of success
• Ability to monitor and analyze metrics to change strategy as needed
• Knowledge of AP style
• #Ll-Onsite

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